Pitches
Like a scent that brings you back to your childhood, good advertising and marketing will touch you at an emotional level. They’re familiar, yet new. They express an idea in a way that you never imagined.
Smithsonian Channel was launching a new nature streaming service with shows that were fact checked by the Smithsonian Institution. How do you convince potential subscribers that they should try the 30-day free trial?
THE MAYFLY
Smithsonian Earth was a new subscription based video service with educational nature content that offered a 30-day free trial. Standard marketing language says "30-Day Free Trial. Try it now."
This was to be a campaign based on different facts about the natural world presented in a way that was fun and educational. These campaign episodes were designed to be bumpers that would run at the end of our free, full episodes on YouTube.
Voice Talent (co-workers): Jan Abt (The Mayfly) ; Mehdi Arma (Fly 1); Jea Yoon Lee (Fly 2)
Narrator: Gabriel Herrera
Writing, Animation, Sound: Arnold Hidaka